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“PUBLIC AWARENESS PROGRAMME ON TRAFFIC AND ROAD SAFETY FOR TWO-WHEELER DRIVERS” BY ACORDASIA FOR BAF INDIA”

BRIEF REPORT OF THE WORK DONE UNDER THE CSR PROJECT

CSR Activity

MONTH : FEBRUARY 2020


ACTIVITIES IN DELHI-NCR


In Delhi - NCR, the following activities were conducted in the Month of February, 2020 :


I. FOCUS GROUP DISCUSSIIONS (FGDs)


Total 14 Focus Group Discussions have been conducted in Delhi, and NCR, in the following areas :

1. Sector 65, Noida
2. Sector 66, Noida
3. Inder Puri
4. Janakpuri District Park
5. Uttam Nagar
6. L- Block, Sangam Vihar
7. B- Block, Sangam Vihar
8. Deoli
9. Sarita Vihar (Main Park)
10. Badli Industrial Area
11. Raja Vihar
12. Hargovind Enclave, Karkardooma
13. Karkardooma Shopping Complex
14. Vazirabad, Gurugram

The Quiz Competition was conducted after each Focus Group Discussion, and the winners were given token prizes such as Wallets, Mufflers, Crayons Set, etc.


II. STREET PLAYS :


Total 16 Street Plays were successfully conducted in the following areas in Delhi & NCR (Noida, and Gurugram):

1. Sector 62, Noida (Near Fortis Hospital)
2. Sector – 64, Noida
3. Botanical Garden
4. Todapur (Near Traffic Headquarter)
5. Janakpuri (District Centre)
6. Raja Puri
7. Durga Vihar
8. Pushp Vihar
9. Khan Pur
10. Madanpur Khadar (Central Park)
11. Jasola Vihar (Opposite DLF Tower)
12. Shahbaad Dairy
13. Sanjay Gandhi Transport Nagar
14. Ambedkar Park – Opposite Karkardooma Metro Station
15. Nehru Place Park
16. Nehru Place Shopping Centre

The two pre-recorded Audio-Spots/Slogans were played after each Street Play, following which a Slogan Competition was conducted, and the best 2 Slogan-writers were given token Prizes, such as Wallets, Scarves, Mufflers, Crayons sets, etc. Also, feedbacks were taken from some of the viewers, who participated in the Quiz Competition.


III. DESIGN AND DEVELOPMENT OF LEAFLETS IN ENGLISH


On request of BAF-India, A coloured Leaflet in English on “Two-Wheeler Vehicles Maintenance” was designed and 50 copies were printed.


IV. LEAFLETS DISTRIBUTION IN ENGLISH & HINDI NEWS PAPERS


A Total of 50,000 Colored Leaflets in Hindi, with important information on “Two-Wheeler Vehicles Maintenance” were distributed through various English & Hindi News papers in The following areas of Delhi - NCR in the month of February. 2020:

1. Connaught Place – Outer & Inner Circle
2. Kasturba Gandhi Marg
3. Firoz Shah Road
4. Mandi House
5. Bengali Market
6. Babar Road
7. Indraprasth
8. Gole Market
9. Hanuman Road
10. Panch Kuan Road
11. Motilal Road
12. Filmistaan
13. DLF - Phase I,II, & III
14. Cyber City
15. Cyber Hub
16. Media Center
17. Udyog Vihar - Block A, B, C & D

The various English, Hindi & Urdu News papers, in which these Leaflets were inserted, and distributed, included the following:

1. Hindustan – Hindi
2. Punjab Kesri – Hindi
3. Dainik Jaagran – Hindi
4. Amar Ujala – Hindi
5. Sunday Navbharat Times – Hindi
6. Dainik Bhaskar – Hindi
7. Hamara Samaj - Urdu
8. Lokmat – Hindi
9. Rashtriya Sahara – Hindi
10. Rasrang – Hindi
11. Delhi Times – English
12. Hindustan Times – English
13. Sunday Times – English

Some Feedback from the Street Play Audience/FGD Participants in Delhi:

  • “In Delhi first time I saw the Play for road safety awareness specially for two wheeler drivers: good work keep it up.”
  • “Very nice script and actors. all set massage on road safety for two wheelers drivers.”
  • “Too good! thanks to BAF India and ACORDASIA. All the best for entire team.”
  • “BAF India & ACORDASIA initiative is doing good job for Delhi people’ specially for road safety.”

CSR ACTIVITIES IN HYDERABAD


In Hyderabad, the following CSR activities were conducted in the month of February, 2020:


I. FOCUS GROUP DISCUSSIIONS (FGDs)


5 Focus Group Discussions have been conducted in the following areas of Hyderabad in January, 2020:

1. Dilkhush Nagar
2. Mehdipatnam
3. Chatyanapura
4. Mass Tank
5. Nampally.

A Quiz Competition was conducted after each Focus Group Discussion, and the winners were given token prizes such as Wallets, mufflers, Chocolates Packs, Table Clocks, etc.


II. STREET PLAYS :


10 Street Plays were successfully conducted in the following areas in Hyderabad in month of February 2020:

1. Sri Ram Colony
2. Rajender Nagar
3. Chintanpeth
4. Yusuf Colony
5. Amerpeth
6. Dilkhush Nagar
7. Chatyanapura
8. Mehdipatnam
9. Mass Tank
10. Nampally

After each Street Play, the two pre-recorded Audio-Spots were played, following which a Slogan Competition was conducted, and the best 2 Slogan-writers per Street Play were given token Prizes, such as Wallets, Scarves, Mufflers, Stationery Sets, etc. Also, feedbacks were taken from some of the Slogan Contestants who participated in the Quiz Competition.


III. LEAFLETS DISTRIBUTION IN NEWS PAPERS


A total of 60,000 Colored Leaflets (in Telugu Language) with important information on “Two-Wheeler Vehicles Maintenance”, were distributed with various English, Urdu & Telugu News papers in different parts of Hyderabad.

The News papers, in which these Leaflets were inserted, included the following:


1. Times of India (English)
2. Eenadu (Telugu)
3. Deccan Chronicle (English)
4. Sakshi (Telugu)
5. The Hindu (English)

In February 2020, Leaflets were distributed through the News papers, in the following areas of Hyderabad:

1. Banjara Hill
2. Dilkush Nagar
3. Chatanyapuri
4. Yusuf Nagar
5. Begumpet
6. Nampally
7. Mass Bank
8. Nampally

Some Feedback from the FGD Participants/ Street Play Audience in Hyderabad :

  • “We are happy to see this program on behalf of BAF India.”
  • “We learn about the road safety, how we safe with road safety rules.”
  • “Street play is so good and full of knowledge.”
  • “BAF India and ACORDASIA doing Street Play in Hyderabad is good work for all - wish you entire team.”
  • “We are very interested about the Play: when we see Play we learn so much about the road safety.”