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CSR Activity

MONTH : DECEMBER, 2019


ACTIVITIES IN DELHI


In Delhi, the following activities were conducted in the Month of December, 2019:


I. FOCUS GROUP DISCUSSIIONS (FGDs)


5 Focus Group Discussions along with the Quiz have been conducted in Delhi in the following areas:

1. Dilshad Garden, New Delhi
2. Seemapuri, New Delhi
3. Thahirpur, New Delhi
4. Nand Nagri, New Delhi
5. New Seema Puri, New Delhi.

A Quiz Competition, (scripted, developed, and recorded in Hindi language, on various Road Safety and Traffic Rules) was conducted after each Focus Group Discussion, and the 2 winners were given token prizes such as wallets, mufflers,


II. STREET PLAYS :


12 Street Plays were successfully conducted in the following areas in Delhi & Noida :

1. Tis Hazari
2. Malka Ganj
3. Sita Saran Colony (Ghanta Ghar)
4. Sector – 3, Noida
5. Labor Chowk, Noida
6. Khoda Colony, Nodia
7. Firoz Shah Kotla
8. Mirdard Marg
9. I.P. Estate
10. Dilshad Garden
11. Sundar Nagri,Delhi
12. Anand Gram Colony, (Near Nand Nagar).

Two Audio-Spots/Slogans were scripted, developed, and recorded, which were played after each Street Play, following which a Slogan Competition was conducted, and the best 2 Slogan-writers were given token Prizes, such as Valets, Scarves, Mufflers, Crayons sets, etc. Also, feedbacks were taken from some of the viewers, who participated in the Quiz Competition


III. SANTA CLAUS ACTIVITY


During Christmas Festival, on 23rd, 24th & 25th December, 2019, our Volunteers stood in various locations of Delhi, including Metro Stations, Market places, etc., holding the Placard with different public awareness messages on “Traffic and Road Safety” , who attracted men, women, and children by distributing Chocolates in their Santa Claus Dress, and interacting with people, giving road safety messages.


For this activity, Santa Claus Dresses for 10 Volunteers in Delhi were purchased and prior training were given to those Volunteers

In Delhi, the following areas were covered by our Santa Claus Volunteers on 23rd, 24th & 25th December, 2019 :

On 23.12.2019 – North Delhi

1. Kashmiri Gate Metro Station
2. Market, near Ritz Cinema
3. Civil Line Metro Station
4. Rajpura Road Market
5. Vidhan Sabha Metro Station,
6. Azadpur Metro Station
7. Vishwa Vidyalaya Metro Station
8. Jawahar Market Park
9. GTB Nagar Metro Station
10. Model Town Metro Station

On 24.12.19 – West Delhi

1. Inderlok Metro Station
2. Sheo Market, Uttam Nagar
3. Kanhaiya Nagar Metro Station
4. Jai Mata Market, Tri Nagar
5. Keshav Puram Metro Station
6. Deep Market, Ashok Vihar, Phase I
7. Netaji Subhash Place Metro Station
8. Fun Cinema Market – Jagdish Sachdeva Marg
9. Kohat Enclave Metro Station
10. Pitampura Metro Station.

On 25.12.2019 – Central Delhi and South Delhi

1. Rajiv Chowk Metro Station
2. C.P. Park
3. Patel Chowk
4. Gurdwara Mandir Marg
5. Central Secretariat
6. Udyog Bhawan, Near Central Park, Krishi Bhawan
7. Jor Bagh Metro Station
8. INA Metro Station
9. Main Market, near Delhi Haat
10. AIIMS Metro Station

IV. LEAFLET DISTRIBUTION IN NEWS PAPERS


As part of the CSR Traffic & Road Safety Activity, a Colored Leaflet was designed, developed, with important information on “Two-Wheeler Vehicles Maintenance”, and 2,00,000 copies of the Coloured Leaflet were printed in Hindi, for distribution with various English & Hindi News papers in different parts of Delhi. The News papers, in which these Leaflets were inserted, included the following:


• Hindustan Times
• Times of India
• Dainik Bhaskar
• Navbharat Times
• Punjab Kesri
• Dainik Jagran

In December, 2019, a total of 60,000 Leaflets were distributed through the News papers, in the following areas of Delhi:

1. Tughlakabad
2. Tughlakabad Extension
3. Govindpuri
4. Govindpuri Extension
5. Giri Nagar
6. Subhash Nagar
7. Amit Chand Khand
8. Zamrudpur
9. Garhi, Lajpat Nagar
10. Sangam Vihar
11. Praladhpur
12. Dakshinpuri
13. Madan Giri
14. Chirag Dilli
15. Deoli Extension
16. Deoli Gaon.

ACTIVITIES IN HYDERABAD


The following preparatory work, including planning, designing, training, and development of communication materials were done in the Month of December, 2019 for CSR activities in Hyderabad in the month of December, 2019 :

Activity Work Done
1. Street Play
  • (a) Training of the Street Play Volunteers in Hyderabad done.
  • (b) Pre-test of the Street Play completed.
  • (c) Locations for Street Plays for the month of December,2019 identified and finalized
2. Standees and Banners
  • (a) Standees & Banners for Hyderabad were developed in Telugu & Hindi, with prior approval from BAF India on the contents.
  • (b) Total Standees - 10
  • (c) Total Banners - 10
3. Placards
  • Placards with 5 different messages: 4 in Telugu and 1 in Hindi were developed for Hyderabad - total 30 Placards.
4. Quiz
  • (a) Script for Quiz, scripted in Telugu, finalized and recorded
  • (b) Quiz Question & Answer Sheets, scripted in Telugu, and printed (total 30 Thousand Sheets) for Hyderabad
5. Slogan / Audio Spots
  • (a) Scripts of 2 Audio Spots/Slogans written in Telugu, and recorded for Hyderabad.
  • (b) tested and introduced in the field
6. Token Prizes for Quiz and Slogan Competitions
  • Token prizes such as Wallets, Crayons sets, Mufflers, Chocolates, Scarves, and Table Clocks were purchased to be distributed to the winners of the Quiz & Slogan Competitions.
7. Focus Group Discussion
  • (a) Training of Volunteers for Focus Group Discussions in Hyderabad.
  • (b) Pre-testing of the FGD
  • (c) Groups identified for FGDs
  • (d) Dates and venues finalized for FGDs for month of December, 2019.
8. Santa Claus Activity
  • (a) Santa Volunteers were trained
  • (b) 10 Santa Claus Costumes were purchased

In Hyderabad, the following CSR activities were conducted in the Month of December, 2019:


I. FOCUS GROUP DISCUSSIIONS (FGDs)


10 Focus Group Discussions along with the Quiz Competition have been conducted in the following areas of Hyderabad in month of December, 2019:

1. N.B. T. Nagar
2. Chintan Basti
3. Syed Nagar
4. Venkat Giri
5. Panjagutta
6. Khairatabad
7. Jubilee Hills
8. Yousuf Guda
9. First Lancer
10. Borabanda

A Quiz Competition was conducted after each Focus Group Discussion, and the winners were given token prizes such as valets, mufflers, Chocolates set, Table Clocks, etc.


II. STREET PLAYS :


15 Street Plays were successfully conducted in the following areas in Hyderabad:

1. Saiyad Nagar
2. MLA Colony
3. Chaku Nagar
4. Ahmed Nagar
5. Bhola Nagar
6. Vijay Nagar-I
7. Mehandi Patnam
8. Bazar Ghat
9. Naam Palli
10. Panja Gutta
11. Jubilee Hill
12. Begum Peth
13. Fateh Darwaza
14. Amir Peth
15. Park Lane.

After each of the Street Play, the two pre-recorded Audio-Spots were played, after which a Slogan Competition was conducted, and the best 2 Slogan-writers per Street Play were given token Prizes, such as Wallets, Scarves, Mufflers, Stationery Sets, etc. Also, feedbacks were taken from some of the Slogan Contestants who participated in the Quiz Competition.


III. SANTA CLAUS ACTIVITY


During Christmas Festival, on 23rd, 24th & 25th December, 2019, our Volunteers stood in various locations of Hyderabad including Market places, etc. outside Malls, etc, holding the Placard with different public awareness messages on “Traffic and Road Safety” , who attracted men, women, and children by distributing Chocolates in their Santa Claus Dress, and interacting with people, giving road safety messages. 30 Placards were developed on 6 different messages on ‘Road Safety” in Telugu and Hindi languages for Hyderabad.

In Hyderabad, the following areas were covered by our Santa Claus Volunteers on 23rd, 24th & 25th December, 2019:


On 23.12.2019

1. Banjara Hill
2. Panja Gutta
3. Hitec City
4. Malakpet
5. TimeBand
6. Churu Bazar
7. Moti Market
8. Amirpet
9. Mashab Tank
10. Nalaguda.

On 24.12.2019

1. CBR Park
2. Neklace Road
3. Road No.1, Banjara Hill
4. Road No.12, Banjara Hill
5. Afzal Ganj
6. Langar House
7. Lakdi Ka Pul
8. Chappal Bazar
9. Ahmed Nagar
10. Chintan Basti.

On 25.12.2019

1. Haqim Peth
2. Imli Band
3. Chader Ghat
4. Khachi Boli
5. Najamjahi Market
6. Ratibauli
7. Golkunda
8. Parklink
9. Bowen Palli
10. Chickad Palli.